Grover Righter - Marketing Scientist

"OK, so I use the occasional Eigenvalue to adjust a marketing campaign. And I have more than a passing acquaintance with Parseval's theorm - so what.

"I've tried to quit doing it, but I had a troubled childhood. You know, studing maths and classics at a young age can really effect you for life."

"The real turning point for me was when I did time at INSEAD and found out that -all- the B2C guys were doing it. I knew then that the B2B guys were going to want in on the action. So, you know, I started doin' a little Bayesian analysis when no one was lookin'. Pretty soon, we had a real sweet system."

"I can quit anytime I want you know."      ... Science-Based Marketing